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Imagine you are a member of the world most famous group of comedians. And every video sharing site has 1000's of your materials up and you dont make a penny of it. What would you do? I wouldn't be able to come up with anything better then what Monty Phyton did.
links for 2008-11-27
November 28, 2008
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Posted by Marcus
links for 2008-11-26
November 27, 2008-
Trendwatching.com publishing the top 15 trend questions. Find out things like # Q3: “What is a trend’s life cycle?”
# Q2: “What’s going to be big in 2009?”
# Q1: “How is the financial crisis going to impact my business?” -
A collection of insightful white papers on WoM (word of mouth) in China by Sam Flemming in Shanghai.
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links for 2008-11-25
November 26, 2008-
A wonderful campaign for the chocolate brand Lacta by OgilvyOne. It's beautiful storytelling that really plays on the core of peoples desires. And I promise you that they will boost the sales. If you don't believe me, make sure you go to the end of the story line.
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Posted by Marcus
links for 2008-11-24
November 25, 2008-
Amazing visualization on complex problem solving!
Found it through http://interactivemarketingtrends.blogspot.com/ -
A very thoughtful piece by Giles Rhys Jones. A crisis will force progress. It will kill complacency and breed innovation.
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Ofcome have jsut relaease their third report on communications. The report sets out the availability, take-up and use of communications services among seven main comparator countries (the UK, France, Germany, Italy, the US, Canada and Japan). Where data are available, they include Poland, Spain, the Netherlands, Sweden and Ireland. They also consider separately the development of communications markets in the large emerging economies of Brazil, Russia, India and China.
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Posted by Marcus
links for 2008-11-23
November 24, 2008-
It is now offical. Women understand gadgets better than men….
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Question to the consumers: Would you like to receive targeted ads from brand X since they know that your friend buy things there and therefore most likely so will you?Question to the brand: Would you like to be able to target you customers friends since they are more likely to buy than someone who doesn’t have any kind of connection to the brand?
This is like nuclear power. Either it can be used for a good cause or to blow up the whole world!
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An interesting rearview perspective on an post from early 2008 on waht would be the key marketing trends during 2008.
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In an economic downturn many companies panic. Surprisingly enough they usually either cut marketing budgets or go for a “shotgun” approach. This article focuses on blogging but makes a very valid point for coms and biz strategies.“Advantages to the shotgun bursts is that you get pull that trigger pretty quickly and see what gets hit. Disadvantages are each on of those hits if you are fortunate enough to get one, is short-lived. So you have to keep loading up that shotgun.”.
Shotgun is exploratory, but who can afford multiple exploratory campaigns? Test, track, analyze, learn and adapt! -
Planning to do a presentation on Social media. Here is a collection of recent news reports and statistics ourtesy of Jeremiah Owyang. Here you will find data such as Overall growth, Unique Audience of Twitter, Facebook, Bebo, LInkedIn, MySpace and beyond.
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Magpie is a software for twitter advertising. In this post Jeremiah is testing the app and also publishes reactions/responses for people who received it.
Conclusion: Don’t. Even the positive comments doesn’t really say anything positive.
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Posted by Marcus
links for 2008-11-23
November 24, 2008-
Stockholm airport is currently building a hostel inside a decommissioned Jumbojet! An absolutley brilliant idea! Anyone got a spare plane?
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National Intelligence Council have released their "Global Trends 2025" report. A very interesting report that will impact your life and busines
Some key assesments are:# The whole international system—as constructed following WWII—will be revolutionized. Not only will new players—Brazil, Russia, India and China— have a seat at the international high table, they will bring new stakes and rules of the game.
# The unprecedented transfer of wealth roughly from West to East now under way will continue for the foreseeable future.
# Unprecedented economic growth, coupled with 1.5 billion more people, will put pressure on resources—particularly energy, food, and water—raising the specter of scarcities emerging as demand outstrips supply.
# The potential for conflict will increase owing partly to political turbulence in parts of the greater Middle East.
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Posted by Marcus
links for 2008-11-21
November 22, 2008-
An indepth interview with Ford's head of social media. The interview covers areas such as measurment, strategy and resources (staff and money) involved in social media. Well worth reading!
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How long can branded stories last in the digital landscape? As long as you're willing to continue the conversation. Some thinking and guidelines from AKQA.
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Posted by Marcus
links for 2008-11-20
November 21, 2008-
A-L's lab is a great example of an initiative to "crowd source" ideas. On a regular basis they study young adults preferences and communications behaviour. Click on the link and read some of the reports.
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According to Nielsen amercian internet users over 35 spend more time online than users under 35. It become obvoius that internet is a good channel to reach the old demograhics. Now if somebody could just send me a report that describes what they acutally do online..
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Interesting service for sending scheduled messaegs on Twitter. And hey, playboy uses it…
This have quite a lot of potential for companies using twitter as a channel -
Interesting stats from Q4 07 on SEM and online travel in China. E.g. a large percentage of people are searching for “itinerary” (旅游路线) which I will understand as “deciding where to go”.
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Posted by Marcus
links for 2008-11-19
November 20, 2008-
*Excellent article on what makes a brand successful*
Main Street ‘experiences brands’ differently than Wall Street: While brand value increased 80% in three decades, brand awareness declined 20% — brand quality eroded by 24% — trust in brands declined by a staggering 50%. And 85% of brands were either stagnant or declining in brand differentiation.A small number of brands had greater pricing power, loyalty, preference and impact on stock price. What’s their secret? Consumers don’t just want a brand to be different; it has to keep being different. This new metric, Energized Differentiation is the consumer perception of motion, direction and creativity in the brand experience. It explains the brand’s ability to evolve and continuously innovate. We modeled a portfolio of the 50 top energy-gaining brands each quarter over a five-year period and they cumulatively beat the S & P 500 by almost 30
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There have been quite a few of cases where MNC's gets completley overwhelmed by conumser reactions online. Think Kryptonite and Dell as companies who paid a high price to learn this lesson. The article stresses one of my favorite points that you are no longer communicating with a target group. You are talking to a person. That persons individual experience of your brand can sometimes get as much attention as an advertising campaign.
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Web 2.0 and Customer relations goes hand in hand. This site is bascially a customer service hub where consumer voice their opinions and companies answer. Everything is being done publicly. Quite a few industry leaders such as Adobe, Apple and BBC have joined. The only major airline so far is ever innovative South west
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What is social media, and is social media actually media in the traditional sense of the word?
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Citysearch, the popular local events and review siteis getting a big makeover. The site is expanding to become “hyperlocal” – creating listings for more than 75,000 different cities, adding social features through Facebook Connect, and launching an enhanced mobile experience. It is basically becoming a "crowd sourced" city guide.
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Article that discusses some of the basics aronud airlines and community building. The article tries to answer the question "How to control the brand online?".
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Marketing maven Seth Godin once said something along the lines of "safe is risky and risky is safe". While I'm no guru, I'd like to make an addendum to this statement.
Everything is risky.
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Posted by Marcus
links for 2008-11-18
November 19, 2008-
A rugby game where you compete against the british rugby team. Very cool..
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Google is announcing Analytics Tracking for Flash, which will let publishers track metrics for their flash applications from within Google’s popular stats package.
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Posted by Marcus
