links for 2008-11-21

• Case Study: Ford’s Approach to Social Media | Altitude Branding
  An indepth interview with Ford's head of social media. The interview covers areas such as measurment, strategy and resources (staff and money) involved in social media. Well worth reading!
  (tags: socialmedia metrics casestudy)
• Social Storytelling | Creativity Online
  How long can branded stories last in the digital landscape? As long as you're willing to continue the conversation. Some thinking and guidelines from AKQA.
  (tags: planning socialmedia)