links for 2008-11-23

• Women Safety Precaution Tips Woman Caution Gadget | Woman.ca
  It is now offical. Women understand gadgets better than men….
  (tags: trends)
• Can Social Networks Predict What You’ll Buy? – Advertising Age – Digital
  Question to the consumers: Would you like to receive targeted ads from brand X since they know that your friend buy things there and therefore most likely so will you?
  Question to the brand: Would you like to be able to target you customers friends since they are more likely to buy than someone who doesn’t have any kind of connection to the brand?

  This is like nuclear power. Either it can be used for a good cause or to blow up the whole world!

• (tags: socialmedia metrics media)
• Interactive Marketing Trends: Marketing Trends 2008: How Did We Do?
  An interesting rearview perspective on an post from early 2008 on waht would be the key marketing trends during 2008.
  (tags: trends)
• Logic+Emotion: Shotgun + Sustainable
  In an economic downturn many companies panic. Surprisingly enough they usually either cut marketing budgets or go for a “shotgun” approach. This article focuses on blogging but makes a very valid point for coms and biz strategies.“Advantages to the shotgun bursts is that you get pull that trigger pretty quickly and see what gets hit. Disadvantages are each on of those hits if you are fortunate enough to get one, is short-lived. So you have to keep loading up that shotgun.”.
  Shotgun is exploratory, but who can afford multiple exploratory campaigns? Test, track, analyze, learn and adapt!
  (tags: strategy planning)
• Social Networks Site Usage: Visitors, Members, Page Views, and Engagement by the Numbers in 2008
  Planning to do a presentation on Social media. Here is a collection of recent news reports and statistics ourtesy of Jeremiah Owyang. Here you will find data such as Overall growth, Unique Audience of Twitter, Facebook, Bebo, LInkedIn, MySpace and beyond.
  (tags: statistics socialmedia)
• Why Magpie’s Advertising System Is Self-Diminishing
  Magpie is a software for twitter advertising. In this post Jeremiah is testing the app and also publishes reactions/responses for people who received it.
  Conclusion: Don’t. Even the positive comments doesn’t really say anything positive.
  (tags: mobile socialmedia)

links for 2008-11-23

• BBC NEWS | Business | Sweden's budget 'Jumbo' hostel
  Stockholm airport is currently building a hostel inside a decommissioned Jumbojet! An absolutley brilliant idea! Anyone got a spare plane?
  (tags: innovation)
• NIC 2025 Project
  National Intelligence Council have released their "Global Trends 2025" report. A very interesting report that will impact your life and busines
  Some key assesments are:

  # The whole international system—as constructed following WWII—will be revolutionized. Not only will new players—Brazil, Russia, India and China— have a seat at the international high table, they will bring new stakes and rules of the game.
  # The unprecedented transfer of wealth roughly from West to East now under way will continue for the foreseeable future.
  # Unprecedented economic growth, coupled with 1.5 billion more people, will put pressure on resources—particularly energy, food, and water—raising the specter of scarcities emerging as demand outstrips supply.
  # The potential for conflict will increase owing partly to political turbulence in parts of the greater Middle East.

  (tags: intelligence planning strategy trends)