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It is now offical. Women understand gadgets better than men….
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Question to the consumers: Would you like to receive targeted ads from brand X since they know that your friend buy things there and therefore most likely so will you?Question to the brand: Would you like to be able to target you customers friends since they are more likely to buy than someone who doesn’t have any kind of connection to the brand?
This is like nuclear power. Either it can be used for a good cause or to blow up the whole world!
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An interesting rearview perspective on an post from early 2008 on waht would be the key marketing trends during 2008.
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In an economic downturn many companies panic. Surprisingly enough they usually either cut marketing budgets or go for a “shotgun” approach. This article focuses on blogging but makes a very valid point for coms and biz strategies.“Advantages to the shotgun bursts is that you get pull that trigger pretty quickly and see what gets hit. Disadvantages are each on of those hits if you are fortunate enough to get one, is short-lived. So you have to keep loading up that shotgun.”.
Shotgun is exploratory, but who can afford multiple exploratory campaigns? Test, track, analyze, learn and adapt! -
Planning to do a presentation on Social media. Here is a collection of recent news reports and statistics ourtesy of Jeremiah Owyang. Here you will find data such as Overall growth, Unique Audience of Twitter, Facebook, Bebo, LInkedIn, MySpace and beyond.
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Magpie is a software for twitter advertising. In this post Jeremiah is testing the app and also publishes reactions/responses for people who received it.
Conclusion: Don’t. Even the positive comments doesn’t really say anything positive.
Notes from the Web
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