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A insight ful article from McKinsey on Leadership and in many ways courage to come winning out of the financial crisis. (its worth to register to read the full article).
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Chris Applegate brings us an early Christmas gift with this brilliant post. I wish I had found it 2 years ago…
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I knew it!
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Ever wanted to have a game as a part of a campaign. Read this first…
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An how-to-guide on social media in Wall Street Journal. Woho! Dont get me wrong, the guide is occasional wrong and very basic. But the fact that WSJ covers will make most CEO's open their eyes. That's worth a WOHO!
links for 2008-12-17
December 18, 2008
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Posted by Marcus
links for 2008-12-16
December 17, 2008-
My old colleges at DraftFCB have just launched a new site for Skyteam. It's not a booking site but rather a "travel-enabling" site. Content includes city guides, meeting planning, etc. And the whole site is aimed to be a one stop shop for the busy business traveler.
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A very nice example of how to integrate Google Earth maps into a site for hotel bookings.
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if you were planning to get me a Christmas gift, look no further…
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Posted by Marcus
links for 2008-12-16
December 17, 2008-
Though well written and fundamental correct, this post represents something that really worries me. The author claims social media is a bubble and then promotes VRM. Honestly, I don't care what it is called. I use social media because it is a term that most people have heard before and can relate to. I believe in using terminology to get a common understanding of what will be done. Communications between individual and another individual/brand/vendor will always be about understanding and respecting each other. Call mumbo jumbo for all I care. I have a goal to reach and if the tool works ill use it whatever they call it.
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A brilliant post from Peter Kim on Corporate blogging. If you have a blog, do the health check. If you are planning to launch one, make sure it wont be stillborn…
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John Bell is sharing some very relevant thinking on social network advertising. Presonally I find the term being an oxymoron. If you are engaged in a social network as a member, then you cannot be an advertiser (by actions in the network). And if you are advertising, then you are an advertiser who makes a media by and not engaging as a part of the network.
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An interesting article on how the Chinese government now are applying social media "PR" and seeding to negate bad news. You can argue about the ethics but I still find it fascinating how a government understands and utilize a channel that many multinational companies still question.
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Posted by Marcus
links for 2008-12-09
December 10, 2008-
According to British Medical Journal it is now proven that happiness is contagious while sadness is not. It makes a lot of sense. And I would be really happy if someone could give me a grant to explore if the same behavior is replicated in online based social networks… It would be a double whammy not only would my happiness make others happy, there would also be some interesting research to read…
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Posted by Marcus
links for 2008-12-08
December 9, 2008-
the uber hip China Youthology is givign a good overview on how Chinese youth are changing. A good read!
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Another post by Mr Bell giving you some of the basics for how to use "social media".
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A good post by John Bell talking about how social media can be used as a tool for understanding fast changing consumer behaviour. As the world recently entered a recession this is very relevant. After all is the latest copy of your bi-yearly mega survey still relevant?
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Posted by Marcus
links for 2008-12-04
December 5, 2008-
Part Three in Tapscotts article series on the Net generation, the generation who grew up in a digital world. The article focuses on how they are changing marketing and commerce
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Part two in Tapscotts article series on the Net generation, the generation who grew up in a digital world.
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Posted by Marcus
links for 2008-12-02
December 3, 2008-
This is the first in an eight-part series of Viewpoints by author Don Tapscott, and his new book, Grown Up Digital, to explain how digital technology has affected the children of the baby boomers, a group he calls the Net Generation.) He is using the US election as an example. It makes a lot if sense. When you think about it, it is not the technology that create the changes. It is rou understanding, willingness and ability to use in a way where it is relevant for us
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Dr Genevieve Bell, the anthropologist and ethnographer who leads User Experience in Intel Corporation’s Digital Home Group recently gave a lecture on how digital technology is shaping our lives, culture, and our future. Here's a link to the 45 min lecture. So download it, put on your headphones and press play. Sometimes there is not better way to open your mind than closing your eyes and just listen.
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Posted by Marcus
links for 2008-12-01
December 2, 2008-
Interesting article on how the nature of media is changing. To a certain extent I agree with him, but he misses out one key factor: Generational shift is needed (and coming), physical media is an experience and it is very difficult to devalue that experience and sub conscious comfort you get from consuming it. The second factor is the anti trend such as that there are signs that says that too much time in front of the screen and too much time around strong electromagnetic fields can be bad for you.
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A good post by China Youthology focusing on similarities between Apples fans in China and the rest of the world. It somehow reminds me of a lots of "edgy" trends in China. The under current is sometimes along the lines of "I am an individualist and refuse to conform. I have many friends who are the same. We have our own fashion and values. All 10,000 of us.".
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The pressrealse talks about a report on China's Youth from Bergstroem. As many other it stresses the point that todays youth in China is vastly different from prior generations. Another key point is the search for individualism through catching/creating trends and antitrends. To be honest. I do agree with the findings but this is not something new. I saw when I first arrived in Chian in the late 90's. The difference is that now there are enough choice, resources and channels now to make it visible.
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brands need to know a few things before they head down the community path. The web is saturated with communities. Some, like WebMD, are thriving, while others have come and gone. The starting point to any community is finding a niche that is currently underserved and serving that community better than anyone else.
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Posted by Marcus
