links for 2009-02-05

• Advance » Blog Archive » Research critical in 2009
  As media behavior, technology and economic climate is changing research is more important than ever. As Einstein once said; "We can not use yesterdays solution's to tomorrow's problems".
  (tags: strategy research)

links for 2009-02-04

• Dell Starts Offering Exclusive Discounts Through Twitter | socialmediaBiz.com
  Dell is using twitter for instant offers with great success. Not only is it an existing development for mobile. It is also a social media based campaign where you can see an actual ROI.
  (tags: campaign mobile)
• Managing Social Media with a system | Small Business Marketing Blog from Duct Tape Marketing
  Social media professional John Jantsch goes through what his daily routine is. It's more intense than you'd think.
  (tags: socialmedia strategy)

links for 2009-02-03

• David // Armano on T-shaped thinking
  T-shaped thinking… Intrigued? Well you should be, it's the direction that (successful) digital advertising is going.
  (tags: planning strategy T-Shaped)

links for 2009-02-02

• Making Great Products that People Love Is Simple. It All Comes Down to Three Things: a Simple User Experience, Design around the Socialability of a Product and the Uncovering of Memories and Pleasure Associated with a Product. – Marketing & Strategy Innov
  This post is about product design but what it says applies just as well for a brand. After all a brand only exists in a consumers mind. I know all big companies have their brand bibles, but in the end of the day it is only what is in the consumers head that matters. Read the ingress and replace "product" with "brand experience".
  (tags: strategy)
• PR 2.0: Anheuser-Busch Debuts AB-Extras.com; Fuses PR with Social Media to Humanize Stories and Ads
  A nice 2.0 campaign where A-B finds new value in past campaigns. After all the bud campaigns are reaching cult status and A-B is now getting even more value out of them by using existing content and channels such as YouTube, flickr, blogs, etc. Somehow it reminds me of another campaign that will launch soon…
  (tags: campaign socialmedia)
• China IWOM Blog – Post details: IWOM Watch half year review: July – December, 2008
  Sam Flemming in Shanghai published this nice overview of what happend in China's social media sphere during the second half of 2008. Lots of links to more in depth reports.

  Cheers
  M

  (tags: socialmedia china)