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A recent study from TNS on the "most digital" brands in Asia. I have to say that I am surprised that McDonald's is ranked higher than Nike. It would be interesting to get a better idea of what they really measure and the value a company generate through digital.
links for 2009-03-29
March 30, 2009links for 2009-03-26
March 27, 2009-
Interesting article about a recent study on reputation management
Posted by Marcus
Posted by Marcus
Posted by Marcus