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Google Wave will change the way we interact online. I'm don't think I have ever said anything similar about an individual platform ever.
GW combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files. Unless privacy concerns appear this will be huge. Read about it… -
Please let me write that down to my list of obvious things… Digital is great as an advertising channel but in a way a killer for adverting. As long as you have a twitter account and can spell Flikr, Flcker, Flickr you are a social media expert, add you own blog and you are a guru!… Did the world forget that advertising is not only about the channel? Sigh sorry, i just had an early onslaught of Monday sarcasm
links for 2009-05-29
May 30, 2009
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Posted by Marcus
links for 2009-05-26
May 27, 2009-
Here are the videos from Langham's recent social media campaign. It's painful to watch them, but you have to give them a little bit credit for trying.
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David Armano is tackling the challenge of visualizing the difference of traditional, tradigital and social engagement marketing.
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great layout, good content.
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Posted by Marcus
links for 2009-05-25
May 26, 2009-
OK, its not about online, adverting not airline. Just click and enjoy…
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A very simple but potentially interesting GPS app.
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Brief but good presentation on what is possible to do with Google Earth from Google.
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Pretty cool mashup that allows you to combine your calender with google maps. Could this be useful for the traveling executive?
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The mother of all social media case studies lists!!!!!
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a nice although Utopian post on how a company rolls out a social media strategy.
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questions to ask your client before the "get a youtube account".
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a list of good social media tracking tools
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Clever social media campaigns. Some feel a bit dated, but still worth reading.
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An ever growing list of social media activities by different brands
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Posted by Marcus
links for 2009-05-21
May 22, 2009-
A good presentation on the future of advertising by Futurelab. As always it is a very good looking presentation
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Interesting article that mentions how consumers (U.S) wants to engage with brands. The weakness of the article is their definitions. E.g. blogs are not trusted. Well it depends, are we talking about BA's metrotwin or view from the wing by Boeing? They get the importance of forums right though…
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Posted by Marcus
links for 2009-05-19
May 20, 2009-
OK I haven't read the actual blog post but the comic strip alone is worth the click
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Tweets from your favorite Mom 'n Pop shop
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Yes, its getting ridiculous. Who would've thought that the solution of all problems is hidden in 160 characters…
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Clips of Seven Top Marketing Executives around the theme "Brand Building in Tough Times and Beyond."
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Posted by Marcus
links for 2009-05-11
May 12, 2009-
Jetblue's CEO Dave Barger talks about social media in Brett's (of cranky flier fame)blog.
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links for 2009-05-10
May 11, 2009-
Jetblue's CEO Dave Barger talks about social media in Brett's (of cranky flier fame)blog.
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Posted by Marcus
links for 2009-05-06
May 7, 2009-
A good but a bit dated presentation on widget usage from Comscore.
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links for 2009-05-05
May 6, 2009-
Part two in an interview with the CEO of travel site TripAdvisor. Key takeaway:
"I have a sign outside my door that says "Speed Wins." That is our motto when it comes to social media as well. For every success you see, we've had plenty of items that we tested and didn't work out. You really never know what the next big thing will be."
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Posted by Marcus
links for 2009-05-04
May 5, 2009-
Part one of an interview with the founder of Tripadvisor, a travel portal that heavily depends on social media and consumer contribution.
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Mashable is published this list of tools for exploring Twitter trends. A good resource for twitter research
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Posted by Marcus
