links for 2009-05-21

• Advertising Is Dead
  A good presentation on the future of advertising by Futurelab. As always it is a very good looking presentation
  (tags: research presentations)
• Social Strategy for Exciting (and Boring) Brands
  Interesting article that mentions how consumers (U.S) wants to engage with brands. The weakness of the article is their definitions. E.g. blogs are not trusted. Well it depends, are we talking about BA's metrotwin or view from the wing by Boeing? They get the importance of forums right though…
  (tags: socialmedia blogs)

links for 2009-05-19

• Twitter cartoon
  OK I haven't read the actual blog post but the comic strip alone is worth the click
  (tags: twitter)
• Twitter Proves Its Worth as a Killer App for Local Businesses – Advertising Age – Digital
  Tweets from your favorite Mom 'n Pop shop
  (tags: twitter)
• Imagine Twitter as a Brand-Controlled Resource – Advertising Age – Video
  Yes, its getting ridiculous. Who would've thought that the solution of all problems is hidden in 160 characters…
  (tags: twitter)
• Video Highlights From The ANA Branding Conference – Advertising Age – Video
  Clips of Seven Top Marketing Executives around the theme "Brand Building in Tough Times and Beyond."
  (tags: socialmedia)

links for 2009-05-11

• JetBlue Uses New Media To Its Advantage, Other Airlines Should Take Note >> The Cranky Flier – Airlines|Airports|Air Travel Blog
  Jetblue's CEO Dave Barger talks about social media in Brett's (of cranky flier fame)blog.
  (tags: airline)

links for 2009-05-10

• JetBlue Uses New Media To Its Advantage, Other Airlines Should Take Note >> The Cranky Flier – Airlines|Airports|Air Travel Blog
  Jetblue's CEO Dave Barger talks about social media in Brett's (of cranky flier fame)blog.
  (tags: airline)

links for 2009-05-06

• Widget Web Expo Linda Abrahams New York 2008
  A good but a bit dated presentation on widget usage from Comscore.
  (tags: widget)

links for 2009-05-05

• Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2 – Search Engine Watch (SEW)
  Part two in an interview with the CEO of travel site TripAdvisor. Key takeaway:
  "I have a sign outside my door that says "Speed Wins." That is our motto when it comes to social media as well. For every success you see, we've had plenty of items that we tested and didn't work out. You really never know what the next big thing will be."
  (tags: tripadvisor)

links for 2009-05-04

• Social Media Insights from TripAdvisor CEO Steve Kaufer – Search Engine Watch (SEW)
  Part one of an interview with the founder of Tripadvisor, a travel portal that heavily depends on social media and consumer contribution.
  (tags: travel tripadvisor)
• 5 Terrific Twitter Research Tools
  (tags: twitter)
• 15 Fascinating Ways to Track Twitter Trends
  Mashable is published this list of tools for exploring Twitter trends. A good resource for twitter research
  (tags: twitter)

links for 2009-04-28

• Looking for Social media ideas
  Why not look here for inspiration…
  (tags: socialmedia inspiration)
• Groundswell: Travel Channel's "Kidnap" Facebook App
  Brilliant idea for a travel related competition on Facebook. The game challenges users to kidnap their friends to their favorite international hideout city using a variety of "methods" such as "Eight ball in the Sock" or "Faulty Human Slingshot." To escape from the hideout city and begin kidnapping their friends, kidnapped players must answer a trivia question related to that city.

  Players earn points for answering questions correctly, and advance levels and gain access to new methods when they successfully kidnap a certain number of their friends. A leaderboard shows the top players and other game stats.

  (tags: socialmedia facebook)
• China Youthology Paper to Download: China Youth Trends and Business Implications | China Youth Watch by China Youthology 青年志
  A good paper high lighting the complexity of Chinese Youth.
  (tags: china research)
• Mixed outlook for regional adspend in 2009 – Media
  The bad news, ad spend in AP will fall 3.4% in 2009. The good news: 1. China, India and Indonesia is still growing. 2. Online ad spend is expected to grow with 13.8% in AP this year.
  (tags: research adspend)

links for 2009-04-27

• Ogilvy PR 360 DI Twitter Webinar
  Ever wondered why you should use Twitter?
  (tags: socialmedia twitter)
• Digital Influence Mapping Project: The First Step In Digital Crisis Management
  A good introduction to Digital Crisis management by John Bell. DCM (digital crisis management) is a given for any company even considering online activities. Very often, internet is where i crisis really reaches critical mass and if a corporation does not respond online, the damage is most likely to severe to be contained or even limited.
  (tags: social media crisis)

links for 2009-04-03

• 'App-vertisement' 101: How to make branded social applications work | Social Business | ZDNet.com
  The ITunes app store really got this going.
  (tags: applicatons appvertising)