links for 2011-01-18

  • Key conclusions:
    Real-time social
    A shift rom blogs and forums to real-time sharing such as status updates and tweets, with 10% of internet users around the world updating their status daily.

    The rise of the packaged-internet
    Mobile apps, tablets, e-readers, internet-connected TVs and gaming / video platforms are all contributing to the deterioration of the internet as a single entity.

    Professional content explosion
    The fastest growing motivations for using the internet identified by the survey were 'finding TV / films', 'finding music' and 'entertainment'. The survey also found that the prime motivation for 16-24 year olds to engage with brands is to entertain them (66%).

    (tags: socialmedia)
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